Resume
Work Experience
August 2023 - Present
Lead Specialist, Email Marketing and Automation
Stryker Corporation
Remote | Kalamazoo, MI
Create, design and send all brand campaigns to secure and nurture leads for the Medical branch of Stryker via Adobe Marketo Engage. Measure and optimize email campaigns to onboard, engage and retain potential and current customers. Perform A/B testing and define and execute enhancements to conversion rates, ROI and sales growth. Manage lead lifecycles, lead scoring, nurturing, segmentation and data cleansing. Manage Marketo power users group and digital marketing consultants.
November 2021 - August 2023
Senior Specialist, Digital Marketing
American Hospital Association
Chicago, IL
Developed and implemented marketing strategies to optimize digital marketing effectiveness and enhance user experience. Continually monitored digital performance and improve digital presence for American Organization for Nursing Leadership
through targeted paid promotions, organic content, marketing automation and lead intelligence. Maintained web content management system for all AONL websites and digital communication platforms. Administered and utilized email marketing platform for member communications; create nurture campaigns, design and code
email layouts, automate emails, and track, test, and provide reporting on performance.
June 2019 - November 2021
Digital Engagement Manager
Chicago Symphony Orchestra
Chicago, IL
Managed cross-departmental social media team to facilitate social media planning process. Planned and implemented all paid campaigns for search, display, and social media advertising. Oversaw and managed outbound email schedule for the organization; created all marketing emails in tandem with marketing and development efforts. Served as a liaison between the marketing and web teams to ensure branding, including collaborating with design team to develop all digital assets for social channels and cso.org.
Education
September 2022 - November 2023
DePaul University
Graduated summa cum laude, with distinction.
Master of Arts
Digital Communication
and Media Arts
September 2013 -
June 2017
Kalamazoo College
Bachelor of Arts
Music, East Asian Studies
Graduated cum laude. Spent one year in Kyoto, Japan at Doshisha University in their intensive language program. Served as the departmental student advisor for the East Asian Studies department (2016-2017). Student activities included founder and president of the Japan Club (2013-2017) and participation in Symphonic band (2013-2017).
Academic Experience
Conferences
Voices of Communication
October 2023 | DePaul University Chicago, IL
The Queering of Neon Genesis Evangelion: How Fans Influenced a 25+ Year-long Franchise
Virtual Midwest Popular Culture Association Conference
March 2023 | Virtual
The Queering of Neon Genesis Evangelion: How Fans Influenced a 25+ Year-long Franchise
Teaching
Kalamazoo College
2022 - current
Kalamazoo College
2016 - 2017
Guest lecturer for arts entrepreneurship classes
Teaching assistant for Music Theory I and clarinet instructor for beginning woodwinds class
Awards
Music Department Award (2017)
Japanese National Honor Society, College Chapter (2017)
Languages
English (native)
Japanese (proficient)
Macedonian (beginner)